Defining Luxury in High-End MPVs: Volvo EM90 Sets the Standard

Since 2023, the new energy MPV market has seen a rise in luxury models, challenging established Japanese and German high-end MPVs. Despite the high prices and abundant features, some high-end MPVs still lack a true sense of luxury.

What characteristics define a luxury MPV, and how are high-end luxury MPVs evaluated? Volvo EM90 may have the answer.

MPVs are known for their business-oriented design and family-friendly features. Balancing these aspects while exuding sophistication is crucial in designing high-end luxury MPVs.

Volvo EM90 achieves this balance with a subtle and elegant exterior. It doesn’t rely on exaggerated elements but instead opts for a low-key yet sophisticated style. The iconic “Thor’s Hammer” headlights and tasteful chrome accents contribute to the overall premium feel without being flashy. Even the straight lines in the side profile and rear end are carefully designed to maintain coherence and convey the vehicle’s identity as an MPV.

The interior of the EM90 reflects simplicity and elegance. The material choices, color combinations, and restrained design exude a level of refinement rare in other high-end MPVs.

As a mid-to-large pure electric MPV, the EM90 offers a spacious interior and a long driving range, emphasizing the importance of comfortable long-distance driving. Its 738-kilometer range, provided by a 116-degree ternary lithium battery and a single motor, ensures an excellent range achievement rate.

Priced at 818,000 yuan, the EM90 provides a superior riding and driving experience compared to many million-yuan Japanese and German MPVs, disrupting the existing pattern in the luxury MPV market.

Volvo EM90 sets a new standard for luxury high-end MPVs, showcasing exquisite design and superior product capabilities. It has the potential to reshape the luxury MPV market.